“直播带货”可以说是现今中国备受关注又极具发展潜力的新兴行业。

 

随着新冠疫情缓解，复工复产后，湖北联手抖音：13市长直播带货 百亿流量助力重启，取得非常好的效果。

 

亲眼见证了这一切的你，是否知道“网红带货”用英文怎么说？

 

网红带货

 

网红：social media influencer

He is not only a social media influencer, but also a teacher.

他不只是个网红，还是个教师。

 

很多时候，我们都会把某个行业的意见领袖简称为：KOL，也可以表达网红的意思。

 

eg:

Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could.

Belling 说，网红带货从第一天起就至关重要，当时 popchips 还只是一个小的独立品牌。

 

直播

 

直播：live stream

This is a wonderful live stream.

这是一场精彩的直播。

 

相关词汇：

 

网红直播：live video streaming

/ network broadcast

网络主播：network anchor

live stream 直播

live 表示：现场直播

stream 表示：流量

 

eg:

Let's watch the live stream together!

我们一起看直播吧！

 

 

 

相关热词

 

e-commerce live streaming 电商直播

direct broadcasting room 直播间

online platform 网络平台

social media 社交媒体

Tik Tok 抖音

purchasing power 购买力

fan economy 粉丝经济

live streaming economy 直播经济

limited edition 限量发售

anchorman /’æŋkəmæn/ 男主播

anchorwoman /’æŋkəwʊmən/ 女主播

streaming online 在线直播

key opinion leader 网红KOL

new media 新媒体

follow / unfollow 关注 / 取关

hit the LIKE / thumbs up 点赞

reward function 打赏功能

flood / explode the screen 刷屏

social network / networking 社交网络

attract followers 圈粉

 

小拓展：

 

“明星代言”英语可以说成 celebrity endorsement

endorse /ɪn’dɔs/ v. 代言；宣传

endorsement n. 代言

开箱直播：unboxing live stream

美妆直播：beauty live stream

穿搭直播：fashion live stream

 

 

相关人物

 

口红一哥——李佳琦

The 27-year-old Li Jiaqi’s maverick sales technique has won him the nickname "Lipstick Brother No 1". Once an unassuming shop assistant earning a modest salary in Nanchang in south-east China, he now has more than 40 million followers on Douyin.

 

27岁的李佳琦特立独行的销售技巧为他赢得了“口红一哥”的称号。他曾经是南昌某商店一个不起眼的店员，挣着微薄的薪水，而现在他在抖音上有4000多万粉丝。

 

 

 

In one of his live-streaming sales sessions he sold 15,000 lipsticks within five minutes. Unlike many beauty bloggers he always demonstrates the lipsticks he's selling on his lips, rather than his arms. It seems to be paying off, as he now reportedly has a net worth of up to $5m.

 

李佳琦在一次线上直播销售活动中，五分钟内就卖出了15000支口红。与许多美妆博主不同的是，李佳琦展示口红时总是涂抹在嘴唇上，而不是手臂上。付出终有回报，据报道，他现在的净资产高达500万美元。

 

带货女王——薇娅

 

There is also 33-year-old Wei Ya, whose 1 April sale of a $6m rocket launch on Taobao amazed the nation and attracted international publicity. So much so that Taobao had to issue a statement confirming the sale was real and not an April Fools' joke.

 

33岁的薇娅4月1日在淘宝直播间售出了一枚价值4000万元的火箭，轰动全国，引发了国际关注。淘宝不得不发表一份声明，确认这次销售是真实的，而非愚人节玩笑。

 

 

The official China Daily says this was "the world's first live broadcast of a rocket sale". More than 620,000 Weibo users have used the hashtag #WeiYaSellsARocket and more than two million online viewers tuned in to watch the sale.

 

《中国日报》表示，这是“世界首次直播卖火箭”。超过62万微博用户参与了话题#薇娅卖火箭#， 200多万观众在线观看了这场销售直播。

 

相关作文

 

 

以下作文为2020届衡阳市高三毕业班联考题目——李华：直播带货，卖农产品

 

直播带货

 

假如你是李华，因为新冠疫情( the COVID-19 epidemic))的影响，你的英国笔友May家开办的农场农产品滞销，写信向你求助。请你给她回封信，鼓励她参照中国的经验，自己做网络主播( network anchor)，在家直播带货( promote goods sales through livestreaming)。

 

内容包括

1.直播推销的设备;

2.直播推销的优势;

3.直播推销的建议。

 

参考词汇

1.拼单: share the bill;:

2.秒光:sell out within seconds;

3.网红营销:social Influencer marketing。

 

 

 

参考范文

 

Dear Mary,

How are you getting along these days? Knowing that the produce on your farm is hard to sell during the COVID-19 epidemic, I really feel as worried as you. So, I'm writing to share some successful Chinese experience to help you. Chinese farmers came across the similar problem not long ago, but they came up with a creative solution:promoting goods sales through livestreaming. What you need are a computer or a cellphone with access to the Internet and a live stream platform or application for broadcasting. By taking advantage of social influencer marketing, the sellers can introduce the goods more efficiently and the buyers can watch the products visually in real time, thus, making the online trade more convenient. To ensure the quality of live streaming, make sure the equipment and the Internet are of good quality and the surroundings are quiet and free of disturbance.

 

I do hope that it will be helpful to you. Best wishes!

 

Yours sincerely,

Li Hua

 

 

百搭词组

 

1.努力做某事

 

try one’s best to do sth

spare no effort to do sth

make joint/combined efforts to do sth 共同努力做某事

go to great lengths to do sth

devote/commit/dedicate oneself to doing sth

commit one’s whole being to doing sth 全身心投入做某事

do sth with every fibre of one’s being 全身心投入做某事

反：face up to sth and never shrink from doing sth 直面某事，做某事不退缩

 

2.尝试做某事

 

try to do sth

attempt to do sth =make an attempt to do sth

have a go at doing sth

 

3.采取有效/立即/具体/相关/强有力的行动(措施)做某事

 

Take effective/immediate/concrete/relevant/forcefulaction/measures/steps to do sth

被动也不错：Immediate measures should be taken to address the problem.

Measures should betaken to address the problem without delay.

 

4.某事很重要

 

play an important/vital/essential role (in sth)

be of vital importance to sb/sth 类似be of great value/benefit to sb/sth

双重否定表强调：Nothing is of more importance than sth.

 

5.某人重视某事

 

sb attach(much)importance/significance to sth

lay emphasis/stress on sth

stress the importance of sth

give priority to sth 优先考虑，优先处理

双重否定：We can never lay too much emphasis on sth

某事做主语：Sth should be high on one’s list of priorities/be at the top of one's agenda

 

6.(不能)忽视某事

 

turn a blind eye to sth; turn a deaf ear to sth

By no means should we ignore/neglect/overlook the importance of sth

 

7.倾向于做某事

 

sb tend to do sth have a tendency to do sth

There is a tendency for sb to do sth

 

8.某人可能做某事；某事可能发生

 

sb be likely to do sth

It is likely that sb/sth will do sth.

There is a high possibility that… = Chances are that…

 

9.某人一定会做某事，某事一定会发生

 

be bound/sure to do sth

 

10.不得不做某事

 

have no choice/alternative but to do sth = can’t choose but do sth

某事使某人别无选择sth leave sb with no choice but to do sth

 

11.将某事考虑进去

 

take sth into consideration/account

take it into consideration/account that 从句

 

12.将某事牢记在心

 

keep sth in mind

keep it in mind that 从句

 

13.认为某事理所当然

 

take sth for granted

take it for granted that 从句

 

14.产生积极/消极/深远影响/副作用

 

A have positive/negative/far-reaching/side effects on B

A do/cause (great)harm/damage to B

 

15.有做某事的权利/自由/机会/动力/渴望/魔力

 

have the right/freedom/opportunity/motivation/desire/magic to do sth

 

16.做某事有困难

 

have (great)trouble/difficulty (in) doing sth

 

17.给某人树立榜样

 

A set a good example to B

A act/serve as a role model to B

 

18.向某人学习，效仿某人

 

B follow the example of A

B follow in the footsteps of A

 

19.呼吁某人做某事

 

call on sb to do sth

appeal to sb to do sth = make an appeal to sb to do sth

 

20.提高某人对某事的意识

 

raise one’s awareness of sth = make sb aware of sth

make sb have a better understanding of sth

反面：The lack of awareness of sth will stand in the way of doing sth 意识的缺乏会阻碍…

 

21.做某事前三思

 

think twice before doing sth

 

22.设身处地，为某人着想

 

put oneself in sb’s shoes

 

23.从另一个角度看待某事

 

see sth from another angle/a different angle

 

24.某事使某人想起

 

sth remind sb of sth

 

25.某事使人深思

 

sth set sb thinking 注：set alarm bells ringing 敲响警钟

 

26.在一定/很大程度上

 

to a certain/a large degree/extent

 

27.短/长期看来，(但…辨证阐述问题)

 

in/over the short/long term

 

28.变得越来越流行

 

become more and more popular

become increasingly popular = gain increasing popularity

sth has become a hit 已经变成风靡一时的流行/成功

 

29.问题变得日益严重

 

The problem is becoming increasingly serious

sth is becoming more of a problem

sth has become a headache 成为令人头疼的问题

 

30.随着某物的发展

 

with the rapid development of the Internet/people’s living standards

as the internet is developing at a fast rate

【注：with+名词短语，as+句子；with短语用得好可以很高级，表独立主格】

 

31.in a world of information explosion 在一个信息爆炸的世界

 

in the era of globalization 在全球化时代

in a society where money is valued most 在一个…(如金钱至上)的社会

 

32.发自内心地

 

from the bottom of one’s heart

 

33.全心全意地

 

wholeheartedly=heart and soul

 

34.毫无疑问/毫不犹豫/毫不耽搁/毫无保留地/不失热情/不失信心地

 

Without doubt/hesitation/delay/ reservation/loss of enthusiasm/

loss of confidence

 

35.whatever the situation/circumstances/reason,… 不管是什么情况/理由

 

regardless of any possible difficulties 不顾任何困难

 

36.关于个人发展

 

broaden one’s horizons and expand one’s scope of knowledge 开阔视野，拓展知识面

boost one’s confidence and inspire one’s motivation 增强信心，激发动力

enhance one’s willpower and contribute to one’s future success 增加意志力，促进未来成功

form correct values and morals 形成正确的价值观与道德观

 

37.关于该做什么

 

overcome difficulties and conquer obstacles/challenges 克服困难，征服阻碍/挑战

resist the temptation and stick to our principles 抵制诱惑，坚持原则

share our sorrows and double our joys 分担悲伤，分享喜悦

drive away our loneliness and get rid of our tiredness 驱走孤独，摆脱劳累

keep a positive attitude and pursue our dream with diligence and persistence 保持积极的态度，勤奋坚持得追求梦想

cherish what weal ready possess and pursue what we truly need 珍惜我们已经拥有的，追求我们真正需要的

reflect on our mistakes and give thought to ways to correct them 反思错误，思考改正方法

we should first take a deep breath to calm down before... 在做某事前首先深呼吸冷静下来

Recognizing (the seriousness/gravity of) the problem is the first step (that we should take)towards solving it.

 

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