豆包预计6月下旬正式收费

 

Doubao is expected to officially launch paid content in late June and unveil related features at the concurrent Force Conference. The timing was chosen because both the PC and mobile versions need about a month to complete the adaptation of basic functions and the payment system. If progress goes smoothly, Doubao will further integrate e-commerce features in the third quarter to improve paid scenarios, drive traffic to Douyin Mall through subsidies, and enter the operational phase in the fourth quarter.

 

In early May, a paid-version service notice appeared on Doubao’s App Store page, stating that to better serve professional users, a paid version with more value-added services will be introduced on top of the free version. It also revealed three subscription tiers: the Standard plan at 68 yuan per month (688 yuan per year), the Enhanced plan at 200 yuan per month (2,048 yuan per year), and the Professional plan at 500 yuan per month (5,088 yuan per year). Paid features will focus on complex tasks and productivity scenarios such as PPT generation, data analysis, and video production. As model capabilities continue to improve, the product can already handle an increasing number of complex, high-value tasks. Since such tasks demand more computing power and inference time, Doubao plans to launch paid services to meet these needs, while the free version will remain available for users’ daily use.

豆包预计6月下旬正式上线付费内容，并将在同期举行的Force大会上更新相关功能。因PC端与移动端仍需约一个月完成基础功能与收费体系的适配改造，该时间节点因此选定。若进展顺利，豆包将于三季度结合电商功能更新完善付费场景，并通过补贴为抖音商城引流，四季度进入运行期。

5月初，豆包App Store页面已出现付费版本服务声明，称为更好地服务专业用户，将在免费版基础上推出包含更多增值服务的付费版本，同时披露三档订阅价格：标准版连续包月68元（连续包年688元）、加强版连续包月200元（连续包年2048元）、专业版连续包月500元（连续包年5088元）。付费功能主要专注复杂任务和生产力场景，如PPT生成、数据分析、影视制作等。随着模型能力持续升级，产品已能满足越来越多复杂高价值任务，此类任务需消耗更多算力与推理时间，故豆包计划上线付费服务以满足这部分需求，免费版本则继续面向用户日常使用。

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