Coca-Cola has agreed to put a red warning logo on its cans to indicate high sugar content following a U-turn by bosses. The company has decided to adopt the color coded system of traffic light labels, which is designed to help consumers identify healthy products and improve their diet.

Coca-Cola, like many other international brands, has long fought against the use of color coded labels, largely because they did not want a red warning logo on cans and bottles. However, it has now decided to fall into line, not least because sales of its full sugar original versions are actually well below those for its healthier alternatives, Coke Zero and Diet Coke. The traffic light labeling system uses red, amber and green on a front of pack nutrition label to identify whether products are high, medium or low in sugar, fat, and salt. 

The company said its adoption of the new labels were consistent with a commitment to provide consumers with transparent nutrition information on the front of its packs. Jon Woods, general manager of Coca-Cola UK and Ireland, said: ‘We carefully considered the new scheme when it was announced last year but decided to continue with the single-color GDA (guideline daily amounts) system that was tried and tested across Europe.’

“We have monitored the labeling scheme since it started to appear in-store and asked shoppers in Great Britain for their views,” he said, “Our UK consumers have told us they want a single, consistent front-of-pack labeling scheme across all food and drink products to help them make the right choices for them and their families. We have therefore decided to put the new scheme on our packs here.”

Public Health Minister Jane Ellison said: “I am delighted that Coca-Cola Great Britain has adopted this Government’s voluntary front-of-pack labeling scheme. It will help consumers make informed choices and lead a healthier lifestyle. We want all businesses to give people clear and consistent information about their food and drink.”

The new labels will appear on packs in stores within the first half of next year.

1. What does amber represent in the traffic labeling system in terms of nutrition?

A. High.          B. Low.          C. Full.          D. Medium.

2. What can be inferred from the passage?

A. Coca Cola products contain less sugar than health level.

B. UK consumers forced Coca Cola to use the red warning.

C. There is a U-turn in the design of the red warning of Coca Cola products.

D. Many companies are unwilling to use the red warning.

3. What does the underlined phrase most probably mean in the second paragraph?

A. Wait to do sth..                         B. Agree to do sth..           

C. Be forced to do sth.                     D. Hesitate to do sth.

4. What do the UK customers think about the labeling scheme?

A. With the scheme they can make the correct choices.

B. With the scheme they will be clear about healthier lifestyles.

C. They will be delighted to be informed of the nutrition of food and drinks.

D. They wish to have a single and consistent labeling scheme.

5. What can be the best title of the passage?

A. Coca Cola Accepts UK Customers’ Advice.

B. The Red Warning Logo Means Much to Coca Cola.

C. Coca Cola Finally Decides to Use the Red Warning Logo.

D. Businesses Use Traffic Light Labeling System.

【语篇导读】

像其他公司一样，可口可乐公司反对使用标签方案。但最近的一项民意调查给该公司很大的启发，顾客认为使用标签方案，有助于他们做出正确的选择。这个结果使可口可乐公司高层有很大的转变，决定在其产品外包装上使用红色的标识。

1. D。细节理解题。根据文章第二段The traffic light labeling system uses red, amber and green…high medium or low in sugar, fat, and salt可知，红色代表高，黄色（黄色）代表中，绿色代表低。故选D。

更多答案解析，请进入“英语时文阅读理解”查看！

 

【生词】

1. indicate  ['ɪndɪkeɪt]vt. 标志

例句：The clouds indicate the coming of rain. 

云彩预示着即将下雨了。

2. version['vɜːʃ(ə)n] n. 版本

例句：he distributors will probably bump up the price of the software when the next version is released. 

当下一个软件版本公开发行时销售商可能将提高软件的价格。

3. alternative [ɔːl'tɜːnətɪv]n. 选择性（产品）

例句：He said there is no alternative for him but to maintain order under any circumstances. 

他说，他没有任何选择，在任何情况下他只有去维持秩序。

【长难句分析】

The traffic light labeling system uses red, amber and green on a front of pack nutrition label to identify whether products are high medium or low in sugar, fat, and salt.

交通灯式标签系统在产品外包装上使用红色、黄色、绿色，对产品中所含的糖、脂肪和盐的含量是否属于高、中、低做出标示。

这是一个主从复合句。whether引导的名词性从句做identify的宾语。to identify…为动词不定式，做目的状语。
 

 

 

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